31%
Increase in web traffic.
Web Strategy, UX Leadership & SEO
Sigma Design
Overview
Sigma Design is a large engineering organization with offices in the U.S. and Singapore. It needed a secure, fast, SEO-optimized website that could better showcase its capabilities without revealing a confidential client roster.
Challenge
- Needed a highly secure website because Sigma's projects are highly confidential.
- Increase web presence without revealing client roster.
- Educate about services and capabilities.
- Develop a long-term organic SEO strategy for attracting buyers.
- Enhance technical SEO infrastructure.
- Increase traffic from potential buyers and increase conversion.
A headless answer
Decoupling the front end from the back end kept Sigma Design’s data protected while giving its audience a fast, seamless experience — the security and speed requirements solved by the same decision.
Strategy and UX leadership
Chris Bolton led the website department and strategy at Murmur Creative for the project, covering SEO strategy, keyword research, journey mapping, and UI/UX leadership. The service and industry sections target buyer intent rather than keywords alone.
Ongoing SEO
Chris now works with Sigma Design as an SEO consultant through Diviner, covering keyword research, on-page optimization, content refinement, and performance tracking. Less than a year past launch, traffic is up 31%.
Results at a glance
Headless
Architecture for speed and security.
2 continents
Serving teams in the U.S. and Singapore.
Results
- A highly secure, fast-loading headless website tailored to Sigma Design’s needs.
- A comprehensive service and industry section that communicates the company’s expertise.
- 31% increase in web traffic.
- A foundation for continued growth and visibility in a competitive market.
Want results like these?
Speed, security, and search can be treated as one problem rather than three.