Web Design & Development
Pure Energy Wellness
Off Squarespace, onto Astro, with Diviner One behind it.
pureenergypdx.com
Pure Energy Wellness is Allison Pelot’s personal training and coaching practice in Portland, Oregon. She is an ATG Level 3 coach and CHEK practitioner with a degree in exercise science and more than twenty years of experience, working with people on strength, joint health, and coming back from injury. The business had grown well past what its Squarespace site could hold — in-person training across three locations, an online coaching community, a podcast, and a book.
Challenge
- A Squarespace site that had outgrown the platform and the business it represented
- Training, online coaching, a book, and a podcast all competing for the same attention
- Three Portland training locations with no clear way to find the right one
- Contact enquiries arriving as email, with no record of what happened next
- A newsletter list and a growing back catalogue of content living apart from the site
- Google reviews that never made it onto the website
Website Redesign & Development
We rebuilt the site from scratch on Astro. Leaving Squarespace meant leaving behind a monthly platform fee and a template that dictated how the pages could work; static output means the site loads fast on a phone, costs almost nothing to host, and has no CMS to keep patched.
The bigger job was structural. Allison does several distinct things — private and semi-private training in Woodstock, Sellwood, and NE Portland; the Thrive Strong online coaching community; speaking; a book; a podcast — and the old site made a visitor work out which one applied to them. The rebuild gives each its own clear path, so someone looking for injury recovery in Sellwood and someone looking for a $47-a-month online program both land somewhere that answers them.
Diviner One as a Light Backend
A static site is fast, but the business still needs somewhere for content, leads, and follow-up to live. As with No Easy Feet, we wired the site into Diviner One, our own marketing platform, rather than bolting on separate tools for each job.
The contact form sends each enquiry to Allison’s email and into the Diviner One CRM, so an enquiry becomes a record with a follow-up trail instead of an email that scrolls out of view. The 426 subscribers from her old newsletter service are imported into the Diviner One email list, and updates send from a subdomain of her own domain. Two Google Business Profile automations run on top: podcast episodes become profile posts, and a newsletter published on the site becomes a profile post too. Squarespace is now only the domain registrar.
Putting the Reviews to Work
Allison’s clients write generous reviews, and none of that was on the website. Her Google profile now shows 25 reviews at 5.0. The Diviner One reviews widget puts them on the homepage. One recent client, who had seen four physical therapists about chronic shoulder pain, wrote about finally getting somewhere with Allison.
Design & Build
Astro front end:
- Full redesign and rebuild on Astro, off Squarespace
- Static output — fast on a phone, cheap to host, nothing to keep patched
- A clear split between training, online coaching, and Allison’s own work
- Service pages for private, semi-private, injury recovery, and online coaching
- Woodstock, Sellwood, and NE Portland surfaced so people can find their location
Content & Publishing
- Newsletters published on the site turn into Google Business Profile posts
- Integrate Yourself podcast episodes turn into Google Business Profile posts
- A home for Finally Thriving, Allison’s book, alongside the training pages
- Speaking, media, and guest appearances gathered in one place
Forms, CRM & Email
Powered by Diviner One:
- Contact form sends each enquiry to Allison’s email and the Diviner One CRM
- Every enquiry becomes a contact record with a follow-up trail
- 426 subscribers imported into the Diviner One email list
- One place to see who got in touch and what happened next
Reviews & Social Proof
Powered by Diviner One:
- Diviner One reviews widget on the homepage
- 25 Google reviews at 5.0, shown where people are deciding
- Recent clients write about chronic pain and coming back from injury
- Reviews stay current without copy-pasting testimonials
The Stack
Front end
Astro — static site, no framework overhead
Migrated from
Squarespace
Content
Diviner One — newsletters publish to the site and to Google Business Profile
Forms & CRM
Diviner One — enquiries become contact records
Email marketing
Diviner One — 426 imported subscribers, sending from her own subdomain
Social proof
Diviner One reviews widget
Impact
The new site matches the size of the business rather than the limits of a template, and training, coaching, the podcast, and the book each have their own room. Enquiries land in a CRM as well as her inbox, her newsletter list lives in the same place as the rest, and the reviews her clients write now show on the homepage. Allison’s training slots are full, so the goal was never more enquiries. It was a site that handles the ones she gets and sends the right people to the right place.